Target Audience

1. What hobbies might your audience members have? They might enjoy having the adrenalin rush when watching a jumpy film with friends. They may enjoy art and creative subjects, such as photography and computer work. Other hobbies may include using the internet and television watching.

2. What rating would your film get in the UK?
We decided on a 15 due to the fact we didn’t want to use anything bloody or graphic. We wanted to take the approach that would just make people jump or think things like what’s happening next, more physiological than gore.

3. What other media works does this person consume regularly (e.g. TV, websites, radio stations, particular musical artists, internet etc).
We decided that our target audience would consume TV, internet (facebook, google, myspace etc.) and magazines regularly.

4. What comparable media works does your average audience member like/dislike?
Our average audience member would most probably enjoy such things as murder mysteries, and possibly not enjoy programmes for older ages, for example, documentaries.

5. What comparable films has your average audience member seen?
Many people who would enjoy our film may well have seen thrillers such as. Shutter, Hide & Seek, The Grudge and other films of that nature.

6. Where does your average audience member shop for clothes?
The average audience member for this film would probably shop in the high street for most of their clothes in shops such as H&M, Topshop/Topman and other popular stores of this nature.

7. In what magazines and on what websites would you advertise your film?
We would promote the film on social networking sites such as myspace and facebook as they are popular and widely used amongst the target audience. Also, in magazines such as “Look” and “heat” as again, they are bought by the age range of our audience.

8. At screenings for which films would you show your film’s trailer?
We would probably show the trailer for our thriller at the beginning of other film of the same genre and age certificate because it would be most likely to appeal to the audience about to view that film.